Story
The 2007 Pushor Mitchell Kelowna Apple Triathlon, which received $10,000 from Hosting BC, included 934 youth, adult, junior elite and elite athletes, aged 8-75. Six countries participated, including Iraq, Japan and Australia, as well as six Canadian provinces. There were 2,000 spectators as well as a TV audience of 150,000 and a web cast audience of 75,000. More than 600 volunteers supported the event.
The sport tourism revenues from the event were estimated at $2 million, with international attention focused on BC and the Okanagan likely to result in increased tourism. The area now has more coaches, volunteers and more sport facilities to serve triathletes.
