Accessible Tourism Market Reserach

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2010 Legacies Now commissioned market research on the behaviour and interests of travellers with disabilities when making their travel plans and travelling. This research helped to identify factors that influence consumer behaviour and determine how best to provide accessibility information, while also quantifying the size of the accessible tourism market BC.

The research, which was provided to our tourism partners as a valuable resource, demonstrated that travellers with accessibility needs make up one of the fastest growing tourism markets; in North America alone, people with disabilities spend more than $13 billion each year on travel.